New billboard campaign ‘Whopper of a Finish’ for Burger King, landing just in time for the London Marathon, cheekily reframes the Whopper as the only finish line that really matters. Capturing real runners mid-recovery post-race — slumped on pavements, medals around their necks, foil blankets wrapped tight, tucking into a burger with the kind of satisfaction no personal best could rival. Each execution features a timestamp beside the word ‘Finished’ not marking their race time but the far more impressive feat of how quickly they demolished the burger.
