Louis Vuitton Campaign // / by sophie green

Commission from Louis Vuitton, a project which launched at their all-new exhibition, titled White Canvas: LV Trainer in Residence at Louis Vuitton’s Milan store at Garage Traversi. The ongoing project employs the emblematic all-white leather low-top LV Trainer as a blank canvas for an artistic exchange. Louis Vuitton invites three key artists shaped by the 1980s’ New York subway underground art movement to reinterpret the LV Trainer: Lady Pink, Lee Quiñones, and the Estate of the late artist Rammellzee. The result sees a collection of white sneakers decorated with elements of street art, graffiti murals, and hip-hop culture.

The images document artists Lady Pink and Lee Quiñones as they perform a live painting session on large blank canvases, pieces which formed part of the exhibition. The trainer manufacturing process of each pair of LV sneakers is made in the Maison’s Italian factories in Fiesso d’Artico and requires at least seven hours of manufacturing made by a rotation of craftspeople.